One of the most effective advertising channels available to companies nowadays is Google Ads. You can reach your target audience and increase conversions with its extensive choice of targeting options, ad types, and bidding tactics. But, you must be able to efficiently track the effectiveness of your Google Ads campaigns if you want to get the most out of them. Google Analytics can help with that. You can improve tracking and attribution, obtain audience insights, remarket to your audience, and optimize your campaigns more successfully by integrating Google Ads and Google Analytics. You can also acquire a deeper knowledge of campaign performance.

Link Google Ads to Google Analytics

Step 1: Check Account Permissions

  •  To connect Google Ads and Analytics, you must have the required permissions in each account.
  •  Google Analytics: Permissions at the property level for Marketer, Editor, or Admin are required.
  •  Google Ads: Admin rights at the manager account or individual account level are required.
  •  Before attempting to link accounts, take a time to make sure you have the appropriate permissions. If not, you will have to ask the account administrator for enhanced access.

Step 2: Link Your Accounts in Google Analytics

  •  Open your Google Analytics account.
  •  In the left-hand menu, click on "Admin."
  •  In the Property column, select the property for which you want to link Google Ads.
  •  Under the Property column, click "Google Ads Linking."
  •  Click the "+ New Link Group" button.
  •  Choose the Google Ads account you want to link.
  •  Set the Link Group Title to something recognizable, like the name of your Google Ads account.
  •  Choose the views in which you want to see your Google Ads data.
  •  Click "Link accounts."
  •  Review the information and click "Link."

Step 3: Enable Auto-Tagging in Google Ads:

  •  Open your Google Ads account.
  •  Click on the "Settings" icon in the upper right corner.
  •  Under "Setup," select "Account settings."
  •  In the "Auto-tagging" section, make sure the toggle switch is set to "On."
  •  Save your changes.

Step 4: Adjust Google Analytics Settings:

  •  In your Google Analytics account, go to the Admin section.
  •  Under the Property column, click on "Tracking Info" and then "Data Collection."
  •  Ensure that the toggle switch for "Enable data collection for Google Ads" is set to "On."
  •  Save your changes.

Step 5: Verify the Connection:

  •  To confirm that the linking was successful, go to Google Analytics.
  •  Navigate to "Acquisition" > "Google Ads" > "Campaigns."
  •  You should see your Google Ads data in this section.

Step 6: Set Up Goals and Conversions:

  •  To get more detailed insights, set up goals and conversions in Google Analytics.
  •  In your Google Analytics account, go to the Admin section.
  •  Under the Property column, click on "Goals" or "Conversions," depending on your preference.
  •  Create a new goal or conversion tracking based on your campaign objectives.

Step 7: Test and Monitor:

  •  Test the tracking by clicking on your own ads (don't do this excessively).
  •  Monitor your Google Analytics reports to ensure that data is being accurately tracked and attributed to your Google Ads campaigns.


Connecting Google Ads to Google Analytics helps you understand how users interact with your website after clicking on your ads. It provides valuable insights into user behavior, conversion tracking, and the overall effectiveness of your advertising efforts.

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